![]() And in fact, this is one of the successes of our business our eggs are in many different baskets, so if one happens to disappear, we still have other ways to make money. Today we have several different income streams. And getting the right help showed me how to do that. So I had to develop other parts of the business and make money from those. At that time I saw the site itself as a loss leader I needed to keep building traffic if it was ever to make money in and of itself. In order for Talented Ladies Club to be a viable business, it needed to earn enough money. But I’d chosen my coach carefully and I knew that we needed help if we were ever seriously going to monetise the business.Ĭoaching didn’t directly affect our traffic – that’s not why I wanted help – but it did something important that enabled me to continue growing our traffic myself… it started making us money. It was a HUGE leap of faith, as I was paying her more than we were turning over a month at that time. It was at this time I invested in our first proper business coach. Clearly this wasn’t a recipe for long term success. ![]() And a couple of years into working on Talented Ladies Club we’d built a modest amount of daily traffic but weren’t earning any money from it. It’s all well and good plugging away at a business that hasn’t taken off yet, but that doesn’t pay the bills. Slow and steady eventually wins the race, it seems. I’ve watched many a hare race past us in the past eight years – often with eye-watering grants and funding, or friends in fashionable places propelling them on – but I’ve later plodded past many of those hares whose impetus burned out once the money and initial buzz of excitement faded. So if you’re finding progress slow and wondering whether to give up, please heed my lesson. Our articles began ranking on search, and we’ve never looked back. I had been wise enough to arm myself with a basic but working knowledge of SEO before we launched, and around a year after we first went live, Google finally took notice of us. While we had some early mini-successes (I’ll get onto Twitter later) it was my insistence we continue to publish a post a day, even if just our family and friends were reading them, that eventually paid off. This includes the aforementioned ill-fated experiment with Google ads where most of our ads ended up on a Ukrainian fishing forum… hardly our demographic! (Our Google account manager said we were the unluckiest business he’d ever worked with.) So I plugged on, while researching any ways I could increase our traffic. What was the point of researching, writing, editing and publishing a post a day (plus finding imagery) if barely anyone would ever read them? But as my parents well know, I am if nothing but stubborn, and I was determined to make Talented Ladies Club work. And there were times that it felt hopeless. In fact, an average of 55 people a day visited our site in that time. In the first few months after our launch, we had barely any traffic. I’m starting with this because I think it’s the most important factor in our success, along with getting help (I’ll come onto that in a minute). So here are the five key things I attribute to helping us hit 100k visitors. ![]() ![]() If you’re looking for inspiration and advice to grow your website or blog traffic, I thought it might be helpful to share what worked for us over the past eight years. (You can barely count the £25 we miss-spent on Google ads when we launched.) Five things that helped us hit 100k visitors We’re also done this with zero funding, zero big name help, and virtually zero money spent on ads for traffic. It’s taken us eight roller coaster years to get here, and we’re absolutely delighted. (That’s more than double the traffic in one month than we had in our entire first year.) ![]() Yes, we have just officially hit the magic 100k – over 100,000 new people have visited our site in the last month. ![]()
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